My Reading List
Barbara Pfeiffer August 16 2009 01:36:20 PM
I’m in the process of moving Jim Cecil’s Favorite Reads over from Jim’s site to their new home on the Nurture Institute site and it got me started looking through my own bookshelves.
Interestingly – we shared only one book in common: Crossing the Chasm by Geoffrey Moore, which is actually great because now I have some new reads to add to my own list.
Jim’s picks will be posted soon, but in the meantime, here’s my short list of marketing and business books (and a few fun reads.)
Classics – Permanent Space on my Bookshelf
· Tipping Point and Blink by Malcolm Gladwell.
· THE book for everyone in services marketing – Selling the Invisible by Harry Beckwith.
· Metaphorically Speaking – Anne Miller.
· The New Rules of Marketing & PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly – David M. Scott
· Nurturing Customer Relationships – Jim Cecil & Eric Rabinowitz (Of Course J).
Currently Reading
· I’m on LinkedIn – Now What. A GREAT read for understanding and maximizing LinkedIn.
· StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup's Now, Discover Your Strengths, Tom Rath
· Bart Simpson’s Guide to Life (It is summer after all!)
On The Horizon
I’m eyeing a few books now on Amazon for future reads. If you’ve read any or have any suggestions for others – let me know:
· Social Media Marketing: An Hour a Day – Dave Evans
· The Social Media Bible: Tactics, Tools, and Strategies for Business Success - Lon Safko
Shameless Plug: If you don’t have a Kindle yet – it’s time to consider the purchase. I’ve had mine for 6 months and it’s become as indispensable as my lap top. In fairness – MOST of the books on it are fiction, but it has some features that make it a great tool for business reads including the option to review chapters of the book before you buy and tools for bookmarking, highlighting and annotating text. If you’re interested in buying a Kindle and have some questions – feel free to e-mail me – barbarap@nurtureinstitute.com (And for disclosure – I do not own Amazon stock and Amazon is not a client.)
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