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Nurture Notes Tags Agency Blog Branding Channel Marketing Client relationships Communications Content Direct Marketing e-Mail Assistant e-Mail Marketing Event Marketing Event Planning Events holiday campaigns how to Identity Jim Cecil listening marketing marketing books metaphors Microsoft nurture Nurture Institute Nurture Marketing Professionals Prospecting Sales sales tips Social Media Social Responsibility targeted marketing Values viral marketing b2b viral Volunteer Writing	Nurture Institute Blog Client relationships holiday campaigns Holiday Campaigns Eric Rabinowitz August 15 2009 03:14:43 PM OK it’s the middle of the summer and many of us are thinking about vacations that we are about to take or vacations we are returning from. I’m also quite preoccupied on how I lost my golf swing so easilyJ. But I also use the summer to give some thought to my marketing initiatives between now and next summer. After all, marketing is strategic, long term thinking! One tactic I plan on using next year that I’ve used in the past is coordinating some of my marketing steps with the holiday calendar. It’s actually a lazy, but clever marketing program. Just review the calendar, look for holidays, and create an integrated marketing touch. For example, one of my all time favorites is Thanksgiving! It’s an American/Canadian (I know it’s a different day, thanks Cousin Shirley) holiday and the message is so perfect. “I just want to use this day of Thanksgiving, to thank you for being a great client”. I like the chances of getting your message remembered compared to the December holiday cards. Consider a charitable gift along with your Thanksgiving message; check out http://www.charitygiftcertificates.org/ for a cool way to give without the hassles. BTW, if you are thinking end-of-year, why not think the beginning of the next year, I like the metaphors better (renewal, start, horizon, promising, fresh start) and how many cards have you received on January 7^th? But my all time favorite is Valentine’s Day. Consider this message, “I’m not sure how often I tell you how much I appreciate your business, but it’s certainly not enough as I consider how much you mean to me. Thank you for your confidence and trust, Happy Valentine’s Day”. Other holidays to consider include, Halloween, Mother’s Day, Arbor Day, and Independence Day. So as you are sitting in traffic going to the beach or barbequing in the back yard, give serious thought to how you can use a holiday to deliver your message! Happy Marketing! BTW My daughter Jodi, Jim Cecil, and Michelle Burns got together and wrote the perfect e-book to e-Mail to clients on Valentine’s Day, 101 Business Love Letters https://www.nurtureinstitute.com/comersus7f/store/comersus_viewItem.asp?idProduct=27 . What a great way to show a client how much you appreciate them! Not to mention helping my daughter pay for graduate school. Ask about our volume discounts. Comments [0]	Feeds Content Feed Comment Feed Recent Entries Birds of a Feather Flock Event Marketing Biggest M Social Responsibility Blocking and Tackling The Science of Re-Brandin Recent Comments Nurture Institute Announc My Reading List Archives March 2011 (1) January 2011 (1) December 2010 (1) November 2010 (1) October 2010 (2) August 2010 (1) May 2010 (1) February 2010 (1) November 2009 (1) October 2009 (1) August 2009 (3) June 2009 (1)