Nurture Institute Blog

The Nurture Marketing Strategy and more...
Nurture Notes Tags Agency Blog Branding Channel Marketing Client relationships Communications Content Direct Marketing e-Mail Assistant e-Mail Marketing Event Marketing Event Planning Events holiday campaigns how to Identity Jim Cecil listening marketing marketing books metaphors Microsoft nurture Nurture Institute Nurture Marketing Professionals Prospecting Sales sales tips Social Media Social Responsibility targeted marketing Values viral marketing b2b viral Volunteer Writing	Nurture Institute Blog Blog Microsoft Marketing Social Media Birds of a Feather Flock Together Nurture Blog March 1 2011 09:33:04 PM I've been running a round table discussion group for Microsoft Partners for the last 5-years. Broadcast and Live these sessions are focused on helping companies learn about proven marketing techniques, tactics, and strategies. On February 9th, Anya Ciecierski (pronounced Chair-Chair-ski) from CAL Business Solutions spoke about Group Blogging. So what is Group Blogging? Without a doubt, the ultimate Search Engine Optimizer! It is an effective way to drive more traffic to your website, raise your organic search engine ranking which in turn generates leads. And group blogging settles the biggest issue people have with Blogging- that it takes too much time, commitment and effort to keep the blog fresh and relevant. With Group Blogging everyone contributes links and content so the blog can easily have 1 or 2 new blog entries every day without the full responsibility of effort or money falling on just one person or company individually. To create a Group Blog you need to attract groups of people that share your interest. Anya has Group Blogs dedicated to several Microsoft software solutions such as Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP, or accounting software on steroids) and SharePoint (the ultimate collaboration tool). Group blogs can also be created for a vertical focus (such as Distribution or Food and Beverage) or area of interest all the way up to large groups of people like Retirement Planning. Simply bring together groups of people that share similar specialties that are non-competitive and you have the foundation for a great Group Blog. Members can be recruited from complementary organizations, for example a Financial Planner, CPA Firm, Law office, and real estate or from regional competitors whose territories that don't overlap. Together members are required to create content, usually 2-3 entries a month that are posted on the Group Blog's site that list all members with links to their home page or specialized landing pages. It's a good idea to hire a company to coordinate the group blog to do the mundane posting, measurement, and maintenance but mainly to keep on top of all members to contribute to the Group Blog. Comments [0]	Feeds Content Feed Comment Feed Recent Entries Birds of a Feather Flock Event Marketing Biggest M Social Responsibility Blocking and Tackling The Science of Re-Brandin Recent Comments Nurture Institute Announc My Reading List Archives March 2011 (1) January 2011 (1) December 2010 (1) November 2010 (1) October 2010 (2) August 2010 (1) May 2010 (1) February 2010 (1) November 2009 (1) October 2009 (1) August 2009 (3) June 2009 (1)